Sheffield Hallam University Case Study - Gordon Rhodes

4th January 2017

Appetising packaging for gourmet sauces The client The Dalesman Group, providers of bespoke flavours for the meat, fish and bakery industries The challenge The company's products were already highly regarded within the food industry but they wanted to break into the retail market.

They asked us to create branding and packaging for a new range of gourmet sauce mixes and stuffings. What we did Rather than creating individual packaging for the six initial products, we advised the company that creating a brand and packaging style would offer more room for growth and help with positioning. Gordon Rhodes was the company founder and we discovered he was quite a colourful character. We decided to build the brand around him. We conducted a detailed retail audit followed by the full design service for the six-product range from name generation and initial concepts through to final print and production-ready artwork. The results Gordon Rhodes launched a range of six products in the summer of 2011. These are selling successfully in independent retailers across the UK, and a new range of products is currently being developed to add to the range. 'Creating a brand that would stand out in the marketplace and represent our products was key, but we also needed a practical packaging solution that suits our production capabilities and budget. 'The Sheffield Hallam team has shown great commitment to our project and provided a full packaging development service, from brand development to pack specification and sourcing. We look forward to continuing our work with them in the future.' James Rhodes, director, Gordon Rhodes & Son