Sheffield marketing agency launches innovative AI platform

30th May 2024

Award-winning Sheffield based B2B creative marketing agency Objective is harnessing the power of AI to help B2B clients generate more sales leads.

Award-winning Sheffield based B2B creative marketing agency Objective is harnessing the power of AI to help B2B clients generate more sales leads.

The company’s B2B Insights Platform uses the latest AI technology to assess digital content being consumed by B2B buyers.

With unique insights to the videos, infographics and blogs that engage B2B buyers, the Objective team can develop marketing content that is most likely to engage the groups of people their clients are trying to reach.

“With over five billion social media users and one billion websites, the digital world is crammed full of content, making it harder for B2B brands to make themselves heard,” Objective Managing Director Dan Broadbent explained.

“Our new platform analyses social media, blogs and news sites to discover B2B content that generates the most engagement from key B2B audiences

“Using innovative AI technology, we can then identify marketing content most likely to be read or viewed by target customers.

“Increased engagement leads to greater visibility, and ultimately more sales, for brands.

“The launch of the platform is an extremely exciting development for the Objective team, and most importantly, our B2B clients. 

“We are delighted to continue to innovate from our home in the heart of Sheffield!”

The Objective team of B2B specialists partner with hundreds of B2B clients including Assa Aboly, Kingfisher Lighting, OSO Hotwater, SIG and Turner and Townsend.

Objective successfully deliver board level marketing strategy, creative, digital and content marketing.

For more information on Objective and the AI Insights Platform visit  www.objectivecreative.com