Sheffield’s Simoda Powers Up British F4 Star Rowan Campbell-Pilling

2nd May 2025

This homegrown collaboration brings together Sheffield steel and cutting-edge tech, as Simoda becomes Rowan’s official technology partner for the 2025 season.

Simoda, Sheffield’s own trailblazer in IT and tech solutions, is revved up for an exciting new partnership with one of the city’s most promising young talents - 18-year-old F4 racing driver Rowan Campbell-Pilling, who’s making some serious noise in British Formula 4. 

This homegrown collaboration brings together Sheffield steel and cutting-edge tech, as Simoda becomes Rowan’s official technology partner for the 2025 season. With both parties fuelled by ambition and performance, the partnership aims to push boundaries on and off the track. 

Rowan, who’s built a strong following thanks to his fearless driving, podium finishes, and record-breaking rookie season with JHR Developments, represents the future of British motorsport and he’s proudly flying the Sheffield flag as he chases his goal of Formula 1. 

“Partnering with Rowan is a no-brainer,” said Daniel Bumby, Managing Director at Simoda. “He’s sharp, determined, and not afraid to take risks - the same mindset we bring to helping businesses transform through IT and technology.” 

“We’re proud to back a local lad with serious talent. We also can’t wait to support the races around the UK and meet more businesses with the same ambition for growth.” 

As Rowan’s technology partner, Simoda are leading the way supporting businesses across the region. They help organisations improve performance, drive productivity and elevate operations with the right solutions across Data Intelligence, AI, Cyber Security, Infrastructure, Networking, Communications and a team of IT helpdesk engineers to support with day-to-day IT needs. It’s a perfect fit of high-performance sport and high-impact technology. 

Rowan shared: “I'm really excited to be working with Simoda, our newest partner, as we enter the new 2025 FIA British F4 season. 

“It's amazing to have the support of the city, and the Yorkshire region, with me on this incredible journey. I look forward to making the team proud, on and off the track, as the season gets underway.”?From pit lane to performance, this is more than a sponsorship - it’s a proper Yorkshire-powered partnership built on innovation, grit, and a drive to win".  

Rowan kicked off the season last weekend at Donington Park racetrack and will be racing again on the 3rd May at Silverstone.