Shopper Anonymous Award Winner

13th January 2016

South Yorkshire is on the map for delivering great customer service.

Michelle Rust, the Regional Director for Shopper Anonymous South Yorkshire, has been recognised for working with South Yorkshire businesses at the National Shopper Anonymous Awards Dinner, which was held in Liverpool in early December. Shopper Anonymous works with more than 900 independent UK businesses, from legal firms to farm shops to opticians, to help them improve their customer service and their sales and profitability. Jonathan Winchester, Chief Executive, commented -Michelle began her journey with Shopper Anonymous in October 2014 and has developed it into an extraordinary business. Gaining a bronze award out of 18 Regional Directors was a fantastic achievement. I am delighted for all the South Yorkshire businesses that gain so much value from the services Michelle offers. With many clients engaged with the mystery shopping, customer feedback and training programmes, Shopper Anonymous South Yorkshire has offered more than 500 South Yorkshire staff members the opportunity to receive feedback and development on the service standards they personally offer. -This process has not only seen individuals grow with confidence but it has also made a significant difference to each business' bottom line, as they retain and delight their customers says Michelle. Michelle is finding that many local businesses are genuinely keen to raise their standards as far as customer service goes, as they are recognising that customers expect loyalty, respect and quality in their relationship. -I have big plans for South Yorkshire in 2016, including developing our world class mystery shopper team from 20 to 50 members as I engage with more clients. If you want to learn more about the services Michelle offers to improve your customer service, or to join the team, please go to

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