Simoda acquires intelligent automation consultants Datatrainer

18th November 2022

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We have all heard the saying 'data is the new oil'

This is something our team have talked about for a long time. Data intelligence is the key to delivery of successful business outcomes, with this in mind Simoda are proud to announce the acquisition of Sheffield data consultants Datatrainer.

The move sees Datatrainer founder Tim Latham become part of the senior team, as head of data solutions here at Simoda.

Simoda managing director Daniel Bumby said: “Tim is someone we have known and respected for a number of years and so by bringing his expertise from Datatrainer into our business we can add another pillar to the technology solutions we offer.

“Our mission has always been to help business leaders and IT teams solve their issues, address their challenges, and achieve their objectives through technology.

“Increasingly data solutions such as database services, business analytics, and intelligent automation are required to make this happen. I couldn’t be more pleased that we have now added the Datatrainer offerings & someone like Tim on board.”

Daniel said: “Our technology 1st strategy means we don’t operate a traditional sales approach; our commercial team don’t get paid sales commissions and therefore our solutions are focused on technology not profit.

“We have built our offerings around four key pillars of technology, Infrastructure & Cloud, Modern Workplace, Cyber Security & Data Solutions, all of which are underpinned by a range of services and support designed to drive value for businesses and organisations, whether they are large or small.

“And that requires what we call our Value Framework which considers the commercial, technical and emotional value technology can provide. Technology should work for people’s benefits, not the other way around.”

Datatrainer was founded in 2019 by Tim Latham. He said he was looking forward to working with Simoda: “I am very pleased that the solutions I was providing at Datatrainer have found a new home with Daniel and his team.

“There is no doubt that intelligent automation will continue to rapidly and radically change the way we work and live – the past two years are testament to that.

“I am very excited for the what the future holds and believe that Sheffield is well-placed to be at the forefront of Intelligent Automation.”