Skills for Careers - The Social Media and Digital Marketing Qualification

19th August 2015

THE QUALIFICATION The Social Media and Digital Marketing qualification is a 12 month programme of development that is fully accredited by City & Guilds.

The programme is delivered through a series of 1 & 2 day monthly workshops, that will not only increase your knowledge and skills but enable you to implement these in to your working life and see the impact and results. We have secured funding that allows us to deliver the social media and digital marketing qualification free of charge for individuals aged 23 and under. For those people aged over 23 we can reduce the cost of the qualification to £350. WHO IS IT FOR? Whether you are currently working in social media and digital marketing and don't have a qualification, or you are aspiring to do so this is the qualification for you. If you are responsible for managing or posting on your organisations social media channels and want to learn how to do this efficiently and get the maximum exposure and impact for your company, this is the qualification for you. If you currently don't utilise social media and digital marketing within your business and want to explore the benefits and learn how to develop an efficient strategy to achieve your goals this is the programme for you. THE CASE STUDY Hi there, my name is Matt Owen and I am currently working at CMD as a digital marketing co-ordinator and social media guru. My role involves creating and sharing online content, optimising the content for search engines and our industry audience alike, running and updating our ecommerce website , blog writing and onsite/offsite SEO. The academy and workshops offer you a chance to practice or hone your skills whilst gaining knowledge from the brilliant tutors, who unlike teachers have real life working knowledge of what you are learning. I wouldn't hesitate to recommend The Digital Media Academy and the Social Media & Digital Marketing Programme. To book a place on one of our programmes please call or email: 0800 433 2013 THE WORKSHOPS All of our workshops are held at our offices in The Electric Works in the centre of Sheffield. The workshops have been designed to increase your awareness of the subject area and give you the practical skills to take back to the work place. The workshops take into account the latest changes to the industry so you can be assured that you will be getting relevant and up to date training and development. PRINCIPLES OF SOCIAL MEDIA 2 DAYS CREATING & OPTIMISING CONTENT FOR THE WEB 2 DAYS PRINCIPLES OF KEYWORDS & OPTIMISATION 1 DAY SOCIAL NETWORKING MANAGEMENT FOR BUSINESS 2 DAYS USING COLLABORATIVE TECHNOLOGIES 1 DAY UNDERSTANDING CRM FOR A CREATIVE BUSINESS 2 DAY USE OF DIGITAL & SOCIAL MEDIA IN MARKETING CAMPAIGNS 2 DAYS PRINCIPLES OF SOCIAL MEDIA ADVERTISING & PROMOTION 1 DAY

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