Slam dunk for Basketball England headquarters in state-of-the-art training facility

13th January 2015

A new state of the art training facility for the rising stars of England's basketball teams has recently opened in Sheffield.

Basketball England, the governing body for basketball in England, have moved their offices to the facility which offers World class athletes a key training environment. A part of the English Institute of Sport building, local sign makers, Signs Express (Sheffield), were delighted to add the finishing touches with a vast array of signage across all areas of the facility. With the logo comprising of the strapline 'BE inspired' used below two red lion heads, it was important for Signs Express to perfectly recreate the organisation's emblem throughout the signage requirements. A striking 3D result was achieved by using individually cut pieces mounted onto a circular substrate which was fixed directly to the main reception area. In addition, individually cut lettering spelling 'Basketball England' was installed directly above the entrance doors. Large areas of wall space followed the basketball theme, with direct to wall prints showing a 'lay up', a person scoring a basket in motion across the full length of the wall. The Basketball England emblem was also recreated using vinyl fixed to the wall in office areas. An impressive large scale recreation of the Basketball England logo was fitted to the meeting room area. Steve Morris owner of Signs Express (Sheffield) said, -This was a great project to work on and we are delighted with the finished results. The contrasting vinyl against plain walls works brilliantly and the whole facility is a great addition to Sheffield. The logo lends itself perfectly to 3D recreation so we were very happy to provide this as an option for the reception signage. Providing the right first impression to visitors is essential and helps create the right training and development atmosphere in an organisation such as Basketball England. Basketball England has participated in international basketball for over 60 years and is a proud and committed member of FIBA Europe. At any given point in time, England is represented by as many as ten national basketball teams from U16, U18 and U20 through to the full Senior squads. Huw Morgan, Basketball England Chief Executive has praised the newly branded offices. -Our new offices here in the fantastic facility of the EIS building are a vast space and so Signs Express (Sheffield) have worked very closely with us to get the exact look and feel of the organisation. As a newly rebranded organisation, as well as sitting alongside some other incredible sports in this building, the branding of this office was of paramount importance. We have had nothing but great feedback from the staff, board and visitor and we thank Signs Express for their work in making the offices look so impressive, professional and stylish.