Specialist Communications Agency Counter Context Launches PR Spin Off

31st January 2022

Specialist communications consultancy Counter Context has launched a spin-off PR agency targeting ambitious businesses and organisation.

Altitude has launched with a team including three PR specialists and will build during the year as the new agency grows. 

The new brand, which has a broad client base beyond Counter Context’s traditional energy, transport, and regeneration portfolio, has already secured several account wins.

Clients include fast-growing retailer Mattress Online and renewable energy consultancy Arcus.

Altitude is headed up by PR director Jane Whitham who joined Counter Context in 2020 to develop the firm’s PR services. She is joined by Senior Account Manager Adam Reeves-Brown and PR Associate Tom Chapman.

"During the past year, we started to think about the relevancy of PR services on offer to businesses and organisations,” explained Jane. 

“We asked clients what really mattered, and we’ve created a new PR consultancy which reflects changing times, keeps things simple and focuses on the need for clear communication based on truth, and increasingly on data.

“We’ve also drawn on the rapid growth of our parent company, concluding that ambitious businesses need ambitious PR."


Altitude will run as a separate entity but with operational support from Counter Context which has offices in Sheffield, Manchester, and London.

Clients will be a mix of national companies and businesses with a strong Yorkshire presence.

Counter Context Managing Director Alexis Krachai added: “We identified a gap in the market for an insightful, smart PR consultancy in the Yorkshire region some time ago. Too often we do not shout enough about the amazing things businesses and organisations in our region are doing. 

“When the pandemic hit, we put our ideas on ice as the focus shifted to internal communication and crisis planning but our plans to launch Altitude never disappeared.

“With hopefully the worst of the pandemic behind us, business confidence is growing across the region. We are launching Altitude now to provide businesses and organisations with the type of PR advice and support that can help them to achieve even more success and to drive the regional economy forward. 

“Growing the economy is not just about levelling up. It is also about talking up Yorkshire.”

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