Start sounding like your brand, with The Ultimate Guide to Tone of Voice

2nd May 2023

News Business Digital Member News

Award-winning digital marketing agency The SEO Works have launched their latest free whitepaper - The Ultimate Guide to Tone of Voice.

Tone of voice is a crucial element of marketing and specifically content writing. It’s the link between your brand and your written content which allows you to stand out, build rapport with customers, and more.

But it’s also one of the vaguest elements of marketing. Many people know what they want their brand to sound like, but are unsure how to do it.

After all, how does a ‘friendly car insurance company’ talk?

In this whitepaper, SEO and linguistics expert Jacob Fallon (SEO Account Manager at The SEO Works) takes you through everything you need to know about tone of voice, structure and flow - allowing you to write better content that actually sounds like your brand!

Maybe your brand has tone of voice guidelines… maybe it doesn’t… maybe it contains generic words like ‘friendly’ or ‘professional’...

This guide breaks down exactly how to approach writing in a specific tone of voice, giving practical examples and tips to help improve your content.

Find out more and download your copy here.

About the author:

Jacob Fallon is an SEO Account Manager at The SEO Works. He has a background in linguistics and digital language, with a keen interest in all things content.

He has worked on a variety of successful projects at The SEO Works, helping a number of clients achieve better rankings, higher traffic, and more customers online!

About The SEO Works:

The SEO Works is an award-winning provider of search marketing, websites and paid social for leading brands and prospering SME’s, as well as a Chamber Patron.

They've worked for more than a decade with one key goal in mind - to get businesses more customers online.

The expert team of content pros, web techies and experienced digital marketers deliver top-quality results that are founded on proven techniques, intricate technical knowledge, and cutting-edge creativity.

They truly are the digital growth experts.