Study aims to find link between business strategy and employee commitment

29th November 2016

Sheffield Hallam University is looking for small regional businesses to take part in a study looking at how an organisation's strategy can affect employee commitment.

Marc Duffy, a PhD student in the University's Sheffield Business School (SBS), is investigating the link between employee commitment and organisational strategy, focusing on how employees feel about the organisations in which they work, and what effects, if any, this has on their actions. Small and medium sized enterprises (SMEs) from across the Sheffield City Region are being sought to take part in the research. Businesses that sign up as case studies would be required to complete a short questionnaire and follow-up interview with the researcher. Marc said: "I hope this project will have practical implications for those who participate and give businesses a better understanding of their employee commitment level and help them to improve it further. "Ultimately, we hope the study will help to support the Sheffield City Region and the Local Enterprise Partnership's goal of creating 6,000 new businesses and 70,000 new private sector jobs over the next decade." Businesses wanting to take part in the study or wanting more information should contact Marc Duffy on 07872 906676 or email

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