The SEO Works announce their 2025/26 Charity Partners!

16th April 2025

The SEO Works, an award-winning digital agency based in Sheffield, has announced its two charity partners for the 2025/26 financial year.

The announcement comes as part of a new direction for Corporate Social Responsibility at the agency - with them moving from supporting a variety of charities on an ad-hoc basis, to a more formalised ‘Charity Partnership’ agreement. This will allow a more dedicated approach to helping the vital causes.

This year, The SEO Works has announced they will be supporting two Sheffield-based charities - The Archer Project and Weston Park Cancer Charity.  This support will come in a variety of forms such as time, resources and fundraising, and will be planned in collaboration with the charities, to maximise its effectiveness.

For over 30 years, The Archer Project has helped individuals to progress away from homelessness, and move towards living a more meaningful and fulfilled life. They offer individuals programmes across a number of areas including health and wellbeing, routine planning and transition support. They also offer vital resources to homeless people in the area, including a ‘Breakfast club’ and access to certain healthcare.

Terry Murphy, Managing Director of Archer Project Enterprises, said, “We’re absolutely delighted that The Archer Project has been selected by The SEO Works as one of their partner charities for the year. Our social enterprise team is especially looking forward to collaborating with their brilliant marketing professionals to grow our skills, build our brand, and ultimately strengthen the impact of Printed by Us.

Tim, CEO of the Archer Project echoed his sentiment, saying “We are deeply grateful to The SEO Works for naming us one of their Charity Partners. We are looking forward to working together to highlight the urgent needs of those experiencing homelessness. Together, we are making a significant impact and bringing hope to many lives. Thank you!"

Weston Park Cancer Charity, also based in Sheffield, is a leading cancer charity that offers advice, therapies and support to patients and their loved ones, helping everyone to live with and beyond cancer. The funds they raise also support vital, pioneering research and clinical trials. The agency will focus on support for the wellbeing, support and welfare area of the charity.

Emma Clarke, CEO of Weston Park Cancer Charity, said, “I’m thrilled to announce our partnership with The SEO Works. Their support will be instrumental in helping us raise vital funds over the next year, helping us continue to enable research, provide support and enhance cancer treatment. The team at The SEO Works are full of creative ideas, we’re excited to see the impact we can make together."

This twelve-month charity partnership with both organisations hopes to make a difference to the fantastic causes they support.

Firstly, working with the charities directly and building an ongoing relationship will allow The SEO Works to fully understand the imminent needs of each charity. Being able to dedicate a mixture of time, resources, expertise and fundraising as needs dictate and fluctuate throughout the year, will allow the partnership to be as effective as possible - giving exactly what the charities need, when they need it.

Each staff member at The SEO Works is granted one charity day per year, increasing to two after one year of employment. Their partnerships with the charities will give staff the opportunity to utilise these days across a number of areas, whether it’s fundraising, a sponsored activity or being on the front line at The Archer Project or Weston Park Cancer Charity. With over 75 staff members at their disposal, this is a huge resource that can be capitalised on.

This large team of expert digital marketers also allows The SEO Works to provide access to key expertise and skills for the charities - helping them increase awareness of their crucial causes and expand their fundraising with the help of digital marketing approaches.

And finally, fundraising. The SEO Works undertake a variety of fundraising activities throughout the year with anything from bake sales to running the Sheffield 10k. Their Sales Director, Alex Hill, is running the London Marathon on behalf of Cavendish Cancer Care, the organisation which has now merged with Weston Park Cancer Charity. With a corporate focus on honing these fundraising activities, the hope for The SEO Works throughout 2025/26 is that they raise a significant amount of money to donate to them both, making a real impact.

On the announcement, Alex Hill said, “We have a culture of fundraising and charity support in our business - it’s an important part of our events throughout the year. So, we thought it was about time we as a company levelled-up our charity approach, and to kick this off we’ve chosen two charities close to our hearts. The Archer Project and Weston Park Cancer Charity are very important organisations within Sheffield, and the local work they do is extremely important. I’m excited to see how our partnerships will flourish throughout the coming year and how we can assist them in their mission.”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising.