The SEO Works reveal 2023's main digital trends

19th January 2023

As the world’s population crossed the eight billion mark, the digital world grew even more rapidly. As of the end of 2022, more than five billion people are on the internet, and over four and a half billion use some form of social media.

In this ever-expanding digital world, The SEO Works felt that as an award-winning agency, it was imperative for them to take a look at the main developments during a hectic 2022 and what lies ahead in 2023 - in their article ‘2023 in Digital’.

The piece’s topics range from artificial intelligence to economic turbulence, and everything in between. With contributions from the most senior and experienced members of The SEO Works team - the article is inundated with a wealth of information to get you ahead in the digital world.

The comprehensive piece covers overall digital trends, SEO trends, PPC trends, Web trends and new business trends.

Managing Director, Ben Foster, gets the article underway as he contemplates digital trends. With a recession looming in 2023, marketers are asking themselves whether budgets should be reduced… but Ben doesn’t think so. In the article, he explains that “reducing marketing spend may reduce cost in the short term, but can actually hinder recovery in the long term. Although expectations on performance should be altered, the return your marketing provides could be a make or break difference to your business. If cuts are needed, be sure that they are for channels with no measurable return on investment.” As well as economic uncertainty, Ben also covers third party cookies, the Metaverse and AI.

This year has been rife with algorithm updates, including the ‘Useful Content update’. Head of SEO Paul Friend explains that “the update looked to further the gap between insightful, focused and valuable content, and low-quality content that was created with only SEO benefits in mind” and that “even more of these updates should be expected both overtly like this one, or covertly added to algorithms in the near future.” As well as updates, he also covers the emergence and rollout of GA4, the rise of using Artificial Intelligence in SEO and the possibility of a cookie-less future.

Next up is Head of PPC, Kathryn Pearson who contemplates an eventful 2022 in paid advertising and which trends she believes will continue to advance. As Google continues to tighten safety measures on data protection, third-party cookies are set to become obsolete in 2023. In the article Kathryn adds “Reports of cookies being removed during quarter 4 of 2024 will cause advertisers to completely adapt their approach. Giving a bigger emphasis on first-party data means that more focus and investment will be needed from advertisers before the ever-looming deadline of third-party cookie removal.” Within the PPC trends section she also covers automation, increasing CPCs and CPLs, Amazon, TikTok, video and more!

The penultimate section of the piece is spearheaded by Graham Jones, Head of Web who navigates a complex web landscape. As WordPress continues to dominate the market, Graham says that “43.2% of all websites on the net are currently based on this platform, with the WordPress community devs giving all they’ve got to provide users with a flexible and extensible CMS. Following the recent release of version 6.1 in November, it now makes the off-the-shelf version of WordPress as powerful as any other web-builder platform.” In his section, Graham also covers the importance of web applications for websites, an ‘API-first’ approach to web development, mobile-first development and the rise of voice search.

The article is rounded off by Alex Hill, Sales Director, who discusses how they are evolving their service offerings. As economic uncertainty overshadows 2023, Alex predicts what he thinks this will mean for business. “We’re certainly anticipating prospective clients to want the maximum value and ROI from their media spend so we are always looking at ways we can develop our approach and service to accommodate this.” In this section, Alex also takes a look at how freedom from COVID restrictions affected their approach, economic turbulence and the continuous building of best-in-class solutions for clients.

With such comprehensive analysis, 2023 in Digital is not only a perfect roundup of the year, but a crucial resource for preparing for what’s ahead. Regardless of what else lies ahead, it’s bound to be an exciting year for the digital world.

The SEO Works specialises in SEO, PPC, Web and Paid Social advertising, working with leading brands such as Jessops, Decathlon, Weldricks Pharmacy, and IPAG.

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