The SEO Works was Plan A for PlanBee

4th February 2025

Online teaching resource provider, PlanBee, has partnered with The SEO Works to boost their SEO and fly away from the competition.

PlanBee, established in 2009, specialises in primary school resources and has since provided more than 200,000 educators with creative and engaging resources that are designed with the National Curriculum in mind. PlanBee also offers a number of free resources to those who are new to the site and wish to download some initial plans before subscribing.

PlanBee believes educators deserve to have a healthy work/life balance. They started as a ‘one-woman mission to reduce teacher workload’ and have since grown and evolved over the years to become a hub of high-quality lesson plans with education at the forefront.

However, due to the rise of home learning during COVID, PlanBee witnessed their competition grow and decided they needed a fresh perspective to stay relevant.

So, PlanBee reached out to The SEO Works to help boost their SEO and stand out from the competition. Becky, director of PlanBee said, "We've done our SEO in-house for years but in an increasingly challenging market, we decided it was time to get a fresh perspective.”

During the initial pitches, The SEO Works spoke about their experience with previous educational clients. Having worked with Source Academy, Twig-World, and Educator, combined with many of their staff having previously worked in-house at education businesses, The SEO Works knew they were in the best position to deliver the results PlanBee hoped for.

Becky told us, “After looking around at several agencies, we decided that SEO Works would be a good fit for us. Not only did the initial call with Jess instil us with confidence, but they also had several employees who had experience in our niche market, which was an added level of assurance.”

Becky went on to say, “We're really looking forward to seeing how The SEO Works approach our particular challenges and to hopefully seeing some big improvements in our rankings, sessions and conversions."

Sales Director at The SEO Works, Alex Hill states, "We are ‘buzzing’ to get started with PlanBee! We understand how important their resources are to the thousands of teachers, parents and tutors across the country who utilise them daily.”

He follows with, “We are looking forward to boosting their SEO campaign so more educators can access these resources to assist with their planning and encourage that all-important healthy work/life balance. Given our team’s experience in this sector, we knew this partnership was meant to ‘bee’”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the education and e-learning sectors including Source Academy, Skillshub and Cambridge Online Education.