Time flies - Luxe Watches enters fifth year with agency partner The SEO Works

10th April 2024

After yet another year of impressive growth with award-winning digital agency The SEO Works, leading luxury watch specialist Luxe Watches has decided to extend the partnership into a fifth year.

Founded in 2011, Luxe has now been supplying new and pre-owned luxury watches for well over a decade. Their dedication to providing customers with not only high-end products, but also a fantastic customer experience, has allowed them to truly establish themselves as a big player in the world of watches.

The story dates back to 2020 when the team at Luxe Watches enquired with the Sheffield-based agency for assistance with taking its digital presence to the next level. In the 4 years since, they’ve carried out several meticulously constructed SEO and Digital PR campaigns, all with a common goal of improving the organic visibility of Luxe’s website.

"We're really happy to be continuing our partnership with The SEO Works for another year! We've had a fantastic working relationship, and the team have really helped us take our digital presence to the next level. We can't wait to see what the future holds!"

said Nicholas Hickey, Managing Director of Luxe Watches.

Throughout their tenure as agency partner, in-depth audits have played a huge role in helping to inform the team’s strategy. The findings have consistently allowed them to pinpoint the exact opportunities that could be taken in order to take the site to another level. This included an extensive overhaul of both category and blog pages within the site, the obtainment of high-quality backlinks from relevant publications and the optimisation of specific existing content. This intricate plan allowed the team to begin building authority within the search results, as well as assist potential customers when shopping.

The subsequent results have provided Luxe with an impressive level of consistent, year-on-year growth. A crucial win has been the improvement in visibility surrounding their Rolex offering. Ranking improvements for key lucrative keywords has positioned Luxe as one of the go-to suppliers for all things Rolex and in turn improved their organic conversions. 

As results continue to come in, the expert SEO team are now setting their sights on the next steps of their strategy that will help propel this online growth even further. The future work will focus on replicating the current strategy across other watch brands within the site, with aims of solidifying Luxe Watches as an authoritative figure for all of their luxury brands.

Alex Hill, Sales Director of The SEO Works said

“We’re over the moon that our relationship with Luxe Watches is set to continue! Over the years, we have carried out lots of high-quality work for Luxe which has yielded some extremely strong results for them. These results have been steadily increasing year on year which really demonstrates the long-term nature of these organic campaigns, and proves that with persistence, comes an array of benefits. As we enter yet another year as Luxe’s agency partner, we will continue to strive for improved results and help to give them the digital visibility they truly deserve. We hope this 5th year is just one of the many milestones we will enjoy together.”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the Fashion & Accessories industry, including Estella Barlett, Mondaine, Rab and Chrono Hunter.

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