Tooling up for digital success - PAL Hire appoints The SEO Works to lead SEO strategy

29th November 2024

Leading construction hire company PAL Hire has selected multi-award-winning digital agency The SEO Works to bolster their online visibility through SEO.

Established in 2006 as a family-run skip hire business, PAL Hire’s consistent evolution has allowed it to become the industry’s trusted supplier for site setup and construction machinery in the UK. Their access to a vast supplier network has allowed them to separate themselves from other companies, giving them the ability to provide an unrivalled range of products and offer nationwide coverage.

In order to continue to offer outstanding customer service and an online presence to match, the PAL Hire team approached the SEO Works to review their website.

Following the initial enquiry, came an in-depth audit from the expert team at The SEO Works. The findings identified several opportunities that could be taken in order to take organic visibility to the next level - all of which were highlighted within a competitive pitch process.

Impressed by the detail demonstrated in the audit, as well as their strong track record of work with clients in the construction sector, PAL Hire felt that The SEO Works was the clear choice to lead this campaign.

Commenting on the decision, Marketing Manager Barnaby Crawshaw said:

"We welcome The SEO Works as our partner to amplify our online presence and help us deliver great customer experience. Their expertise in digital marketing and the construction industry aligns perfectly with our vision for growth and passion for innovation. As a company, we partner with suppliers that are best in class, and the SEO Works is a welcome addition to our team.”

The digital agency will look to utilise its specialist teams to identify gaps in strategy and potential opportunities - all helping to contribute towards the end goal of improving search visibility throughout the UK for PAL Hire.

“This is really a great opportunity for us to display our prowess when it comes to the construction sector. We’ve got a great track record of successful campaigns for similar clients in this sector, and I have a strong feeling that our team will once again be able to deliver such results” said Alex Hill, Sales Director. “It’s a great opportunity to be able to work with such a prestigious company like PAL Hire, and we really hope this is the start of a long fruitful relationship for us both!”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the construction sector, including Cabinmaster, Arctic Cabins, Modulek and Colemans.