Understand what Google means by ‘helpful’ content and how to write it

13th November 2023

Understand what Google means by ‘helpful’ content and how to write it, with the latest free Whitepaper from The SEO Works!

It may seem pretty obvious what content is helpful, and what is unhelpful… but in the eyes of Google it isn’t always that simple!

In an effort to clamp down on poor quality content, Google created its ‘Helpful Content System’, to determine whether content is helpful and therefore worthy of visibility.

However, unfortunately for some, it wasn’t just spam websites that were impacted by this. Lots of legitimate, well-meaning, websites got punished too. In fact, your website may have been hit by Google’s ‘Helpful Content Update’ last month!

This is because it’s actually harder to write ‘helpful’ content than you may think, and sticking to Google’s guidelines and best practice can be a complex process.

But don’t worry - the expert team at The SEO Works are here to help. In their latest whitepaper, they take you through everything you need to know about ‘helpful content’...

Including what it actually is, an in-depth look at Google’s guidelines, the impacts of the recent update, how to write helpful content of your own, and more!

Click this link to download your free copy!

Meet the author:

Liam Taft, SEO Team Leader

Liam is an SEO Team Leader with a background in journalism. They're passionate about E-A-T, ethical SEO and devising content strategies that get clients results.

They have worked on a variety of successful projects at The SEO Works, helping a number of clients achieve better rankings, higher traffic, and more customers online!


About The SEO Works:

The SEO Works is an award-winning provider of search marketing, websites and paid social for leading brands and prospering SME’s, as well as a Chamber Patron.

They've worked for more than a decade with one key goal in mind - to get businesses more customers online.

The expert team of content pros, web techies and experienced digital marketers deliver top-quality results that are founded on proven techniques, intricate technical knowledge, and cutting-edge creativity.

They truly are the digital growth experts.

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