Veezu puts itself on the map with rebrand of City Taxis

29th September 2023

Sheffield’s leading private hire service City Taxis is changing its name to Veezu, following their acquisition by the Veezu Group earlier this year.

Sheffield’s leading private hire service City Taxis is changing its name to Veezu, following their acquisition by the Veezu Group earlier this year.

This rebrand marks a significant milestone in their journey towards revolutionising transportation services in Sheffield and neighbouring areas.

Established in the 1980s, City Taxis began with 34 cars and a paper booking system. Over the years, City Taxis has grown exponentially and extended its reach across South Yorkshire and Derbyshire, largely thanks to strategic acquisitions, including the well-loved Sheffield taxi company Mercury Taxis, in 2015, and most recently Excel Taxis.

In February 2023, City Taxis joined forces with Veezu, an alliance that promises not only a name change but a complete transformation of the way driver-partners connect with passengers and their communities.

Veezu's Regional Managing Director, Arnie Singh, expressed his excitement, saying, "The rebrand is more than a name change. We are firmly putting the Veezu name on the map in Sheffield and are committed to serving the local community. We’re introducing new technology to make it easier for people to access transportation and are building on our hyperlocal activities to ensure we remain at the heart of our communities."

Whilst passengers can call the usual Sheffield number 0114 239 39 39, Veezu is introducing a new mobile app so that passengers can skip call queues and book their rides in a matter of seconds. Veezu offers multiple payment options, including Google Pay, Apple Pay, AirPay, card, or cash, making travel even more convenient for passengers.

Veezu is proud to be the UK's fastest-growing private hire technology platform, with a track record of helping passengers in local communities complete an average of one ride every two seconds in 2022. 

As part of its rebranding efforts, Veezu is excited to unveil an extensive marketing campaign entitled 'Smarter Local Rides' in the South Yorkshire PHV market. The campaign also introduces its 'funded by Veezu' local community initiatives to residents across South Yorkshire and Derbyshire.

Driver-partners, local businesses and passengers are invited to embrace the Veezu identity and continue its mission to provide safe, efficient, and affordable transportation services to the communities of Sheffield and beyond.

The new Veezu app is available for download at 

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