Web Design Trends 2023

7th February 2023

The Rubarb team always closely monitors the trends in website development and tries to implement the most powerful innovations while working on projects.

Web design is always a look into the future. Thanks to the interconnectedness of technology, the digital realm can showcase something new in animation, user interfaces, and depth of immersion every year. In this regard, 2023 will also be promising, as we will soon see it. We have prepared for you the top 5 trends of modern design that "catch the eye" and will definitely be relevant in the coming year!

Big Titles and Animations

The first page is what site users see right away, so it should "hook" immediately. Web designers in 2023 will implement this idea with the help of massive headers, which is used when creating main banners. In fact, the front pages of websites today use less or completely exclude images, allowing the message itself to take over the role of the first impression. They do not seem empty, but on the contrary - bold in their simplicity, attracting attention, just like a bright news headline. Eventually, such solutions provide space for stylish, creative inscriptions.
By https://astrologyclub.byspotify.com/

Designers have always known that text can not only convey information, but also be movable. In the coming year, specialists in this field will develop this idea literally with the help of moving the text. Of course, animation is common in web design, but in general it is used for illustrated graphics, user interface elements and transitions between pages. For this reason, text moving can be fresh and unexpected, even if the animation itself is simple - such as a circular rotation or scrolling of a "running" line. These small touches allow large-scale headlines and animations to occupy key positions in 2023 trends.

Volumetric 3D Illustrations

Yes, flat images are concise and clear. They fit well into the interface and do not overload it, and are easy to read for cutomers. However, like any direction in design, flat in its pure form is gradually going out of fashion, and it is being replaced by new trends. Firstly, it is connected with the growth of the quality of 3D images. With the help of modern programs, you can now create a cool picture that will demonstrate the properties of the product better than any photo. And the programs themselves have become more accessible to designers. Secondly, 3D illustrations have become interactive - now they are the easiest to animate. That is, the picture is not just volumetric, it also moves. This allows you to explain the principle of operation of the product in a simple and understandable way, show its internal device, as well as the methods of application.

By https://www.moonbox.ae/

Finally, users love stories. Hence, using animated 3D illustrations is a great opportunity for creative storytelling. In addition, the effect from these pictures will be much stronger than from a static image and even more so from text.

Original approach of content presentation

In recent years, animation effects on websites have reached unprecedented technological heights. If in the past they were used mainly in the design of the first screens and for the modeling of transitions between pages, then in 2023 many specialists will turn to larger-scale animated interactions. These design techniques go beyond simple page scrolling (which can be quite passive) and encourage users to take more meaningful actions such as clicking, flipping or dragging elements. Hence, experts who worked on pages for the Gucci brand created a fabulous animated story for consumers, where they can choose products by navigating the site in the format of a computer game.
By https://florafantasy.gucci.com/

One more important point in original web design is to add some mystery. A great example is the tiny orange "let's play" text that follows your cursor on the Becuming website. The platform offers visitors some form of interaction to understand how the page works. People get a whole new experience that makes them feel like researchers actively exploring the page in an attempt to unlock its secrets.

More information on web design trends 2023 is available on our website: https://uk.rubarbs.com/article/web-design-trends-2023