Your India E-Commerce Launch

28th May 2021

The UK India Business Council working with the Department of International Trade is pleased to offer you a ‘digital-first’, faster route to India market through a turnkey e-commerce solution.

Why enter through e-commerce?

The India e-commerce market, valued at US$ 120 billion and growing at 51%, offers UK businesses with great opportunities across multiple sectors. Propelled by rising smartphone penetration and increasing consumer wealth, the market is expected to grow to US$ 200 billion by 2026. Increased uptake in online purchases during lockdown have skewed consumer behaviour in favour of e-commerce which may further accelerate the market growth in the months to come.

Why should you join this project? 

  • A quick market access and scaling with relatively lesser marketing spend.
  • An instant brand exposure and reach to more than 90% of India’s postcodes.
  • An opportunity to market-test products in a ‘digital-first’ entry strategy.
  • An opportunity for further expansion into other channels by leveraging the existing supply chain. 

The UKIBC and partner support

  • Support on products, pricing, marketing, and operations strategy.
  • Robust supply chain support from experienced logistics partners.
  • A secure process of repatriating funds, supported by the partners.
  • Complementary marketing support from e-commerce platforms.
  • Shared risk between multiple e-commerce platforms e.g. Amazon, ClickOnCare.
  • A transparent sales process with sales and stocks reports at regular intervals.
  • A transparent cost and pricing structure with inputs from all partners.
  • UK brand control throughout the process including on pricing and promotion.
  • A dedicated account manager in the UK supported by the UKIBC.
  • Market intelligence, regulatory compliances, on ground assistance – as required.
  • Facilitation on commercial discussions with the platforms, partners, and overall management of the project working with the Department for International Trade

Contact an e-commerce expert at to discuss.

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